A small daily ritual. A bigger reason behind it.
Brushing your teeth might be a small part of your day. For us, it’s a chance to do something differently.
At Maxwell & McIntyre, we handcraft natural oral care in Kerikeri, New Zealand. Creamy coconut-oil toothpastes. A warming, spiced toothpowder. Distinctive flavours, thoughtfully chosen ingredients and glass jars instead of toothpaste tubes.
Our mission is simple: protect our planet, one smile at a time.
Not your usual toothpaste
We like a bathroom shelf with a little character.
Sweet Peppermint brings the familiar minty finish. Strawberry takes a fruity turn. Baking Soda pairs its namesake ingredient with a creamy coconut-oil base. And our Mineralising Toothpowder goes somewhere unexpected, blending New Zealand kelp with cloves, cinnamon, cardamom and star anise.
Different flavours. Different textures. One shared approach: non-foaming formulas that are organic, vegan, fluoride-free and SLS-free.
Every ingredient has a role
Coconut oil gives our pastes their creamy base. Baking soda and calcium carbonate provide polishing ingredients. Xylitol adds sweetness without sugar, while essential oils, strawberry essence and warming spices give each blend its own personality.
Our toothpowder brings finely powdered New Zealand kelp into the mix. No mint disguise required.
We want you to know what’s in your jar and what to expect when you open it.
A scoop, not a squeeze
Our toothpastes come in glass jars, making the everyday routine a little different from the familiar tube.
Scoop a small amount onto your brush, or sprinkle a little toothpowder onto the bristles. Don’t expect a mouthful of bubbles. These formulas skip the foam.
Care that reaches beyond the bathroom
Our environmental mission is part of how we think about the business, not just a line on the label.
Alongside our glass-jar packaging, we support plastic-waste recovery through ethical partnerships. It’s one way we put our commitment to protecting nature into practice.
Made in Kerikeri. Chosen by you.
Whether you’re firmly in the mint camp, curious about strawberry or ready for a little sea and spice, there’s a different brushing experience waiting in your jar.
Explore our toothpastes and toothpowder, and find your flavour.